Digitalization is among the key elements that develop a company’s growth. It truly is more than the treatment of magazine and applying computers to log data – it is actually about creating a new way of doing business that focuses on customer satisfaction, internal connection, and the circulation info. It is regarding being better, gaining visibility over enterprise spend and making decisions with appropriate numbers, and also connecting your entire team into a common mission that drives scalable growth.

It is just a dynamic procedure that changes the ways businesses create and capture value in the marketplace. It may also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive job, firms must be constantly mindful of digitalization’s influence on their BMs and the adjoining business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees employed in two distinctive industries, auto and mass media. Due to the fact that both industries are seen as a different organization models, this kind of research style allowed for an in-depth comparison of how digitalization impacts the building blocks of an firm’s BM.

The selection interviews revealed that inside the media market, the impact of digitalization was felt many clearly in relation to value creation and worth capture factors. This was predominantly due to the fact that the marketing industry locations strong focus on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.


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